WORLD RETAIL AWARDS 2020

The World Retail Awards, now entering their 14th year, aim to put a spotlight on the many examples of innovation, creativity and world-class retailing that can be found right across the retail industry. At a time of enormous change, all these qualities are having to be taken to an even higher-level in order to meet the needs of today’s consumers. This year’s Awards categories have been fully updated and reviewed in order to ensure that we recognise and reward all of the key areas that matter most to retailers in today’s market. We know from previous winners and finalists that this recognition serves as a powerful boost for morale within the business and also can be used effectively in external communications with stakeholders, suppliers and customers.

The award entries will all be reviewed by panels of expert judges who are specialists in each of the areas covered by the categories with the winners selected by the Grand Jury. Grand Jury members are all retail leaders from across the different sectors, channels and geographies that reflect retailing today.

ENTRY CATEGORIES

2020’s OUTSTANDING STORE DESIGN <1200sqm

With retailers recognising that the store needs to increasingly serve as a flagship, this category is looking to find the world's outstanding new store designs. Open to all retail sectors and store sizes that have opened in the last 12 months, successful entries will demonstrate that the design is delivering a real customer experience, enhancing the retail brand while proving to be a truly innovative and commercial success. And in this omnichannel world, it is increasingly important for new store design to embrace technology that enhances the shopping experience and also helps form a bridge with the brand’s online proposition. Judges will also be looking for evidence of commercial success and customer acceptance.

 

 

2020’s OUTSTANDING STORE DESIGN >1200sqm

With retailers recognising that the store needs to increasingly serve as a flagship, this category is looking to find the world's outstanding new store designs. Open to all retail sectors and store sizes that have opened in the last 12 months, successful entries will demonstrate that the design is delivering a real customer experience, enhancing the retail brand while proving to be a truly innovative and commercial success. And in this omnichannel world, it is increasingly important for new store design to embrace technology that enhances the shopping experience and also helps form a bridge with the brand’s online proposition. Judges will also be looking for evidence of commercial success and customer acceptance.

 

 

BEST INTEGRATED MARKETING CAMPAIGN OF THE YEAR

To achieve a successful marketing campaign in today’s fragmented media market is increasingly challenging. A retail marketing campaign demands consistency of message but in turn this has to be mindful of the requirements of the different media channels. This new category highlights those marketing or advertising campaigns undertaken by retailers that can demonstrate a highly creative and innovative approach that uses multiple channels in the most effective way that delivers a fully integrated campaign with demonstrable results.

 

RETAIL EMPLOYER INITIATIVE OF THE YEAR

NEW

Retail is a large-scale employer, in some regions one of the most significant contributors to GDP. It requires a range of skills with an increasing demand for highly skilled and experienced digital personnel as well as customer serviced focussed team members plus a range of skills in merchandise, marketing and infrastructure build. The competitiveness to recruit and retain the very best people is growing ever tougher. This means that retailers have to place an even great emphasis on their people across the entire business from the way they are attracted to the company and then in meeting their career aspirations. Retailers have to be at the forefront of the most advanced policies in human resources. This important category looks to recognise those retailers that are truly outstanding in their approach to the most important asset – people. If you believe you have introduced an initiative in the last year that enhances your standing as a place to work, if you have introduced a new policy or program to build retention or if you believe you have been at the forefront of a new initiative that drives employee satisfaction, we want to hear about it. Please tell us the story that enhanced your standing as a great place to work

 

SUSTAINABLE RETAILING INITIATIVE OF THE YEAR 

NEW

The retail industry is increasingly aware of its environmental responsibilities and it is clear that consumer and legislative pressure is also building that could force businesses and manufacturers to take dramatic steps to improve sustainability. The World Retail Awards have always recognised the role of Responsible Retailing but for 2020 we are launching this new category to focus on the genuine innovations and strategic solutions being developed by retailers that are starting to deliver positive and significant environmental and or social gains and improvements. The judges will be looking for a game-changing innovation or initiative be it strategic or a unique technologically-led solution that can demonstrate that they are leading to environmental improvements such as in the area of emissions, consumption of natural resources, a focus on waste and recycling and which may also have people benefits either within your business, your product sourcing and manufacturing and/or your customers.

 

THE RETAIL TECHNOLOGY GAME-CHANGER

Retailing is embracing rapid transformation as it remodels itself for the digital age. Every aspect of retailing is changing from the supply chain to the multiple selling channels, payments and the final delivery of products to customers. The common factor in all areas of change is the development of new technology solutions that are helping drive efficiency, innovation and sometimes a revolutionary new approach. This new category is looking to recognise the technology start-ups that are inventing new solutions for the retail industry that will impress the judges for the way that they have developed a new approach to an existing retail process that helps the business and ultimately creates a better experience for customers and employees. The award is open to start-ups of no more than three years old and is for one technology solution only.

 

RETAIL TRANSFORMATION AND RE-INVENTION AWARD

Retailing is facing unprecedented external and industry change, driven-on by new digital technologies which are being adopted by consumers and which in turn is changing existing business models. This award therefore recognises those retailers who the judges believe have most successfully re-engineered and re-energised their business to be fit-for-purpose in this new digital, High Velocity Retail age and who look set to deliver sustainable growth. Through a focussed strategy that is seeing a reorganisation of the business, perhaps even the business model, the leadership and culture, embracing of partnerships and collaboration, the deployment of the best technologies and a clear focus on the customer, these retailers are now highly relevant to their consumers and to their retail sector. Given that transformation or turnaround does not happen over just 12 months, companies should submit supporting evidence and material for the last 4 years to show the transition of the business.

 

BEST CUSTOMER EXPERIENCE INITIATIVE - RETAILER

How can retailers gain that all-important competitive edge when the battle over original product or best prices grows ever harder? Increasingly, that edge is being delivered by great customer experiences that deliver to a retailer’s brand positioning or sets them apart from the competition through its originality and appeal. We are seeing examples of this from both offline and online retailers. From Alibaba’s Singles Day to the 2017 category winner, Tommy Hilfiger’s Tommy’s Pier. This award category is therefore looking for examples of outstanding customer experience that are being delivered by a retailer. It could be an amazing customer experience delivered in store, or an experiential event created especially to deliver something truly outstanding that connects with your customers. Judges will be looking for customer experiences that really stand out in an already highly competitive landscape. What makes this different and how has it captured the imagination and support of your customers? This category will be split in two: for retailers and for shopping malls to ensure that we recognise all great initiatives to delivering amazing customer experiences. How did you measure the initiative? What indicators did you use to ensure the success?

 

 

 

BEST CUSTOMER EXPERIENCE INITIATIVE - SHOPPING MALL OWNERS

How can retailers gain that all-important competitive edge when the battle over original product or best prices grows ever harder? Increasingly, that edge is being delivered by great customer experiences that deliver to a retailer’s brand positioning or sets them apart from the competition through its originality and appeal. We are seeing examples of this from both offline and online retailers. From Alibaba’s Singles Day to the 2017 category winner, Tommy Hilfiger’s Tommy’s Pier. This award category is therefore looking for examples of outstanding customer experience that are being delivered by a retailer. It could be an amazing customer experience delivered in store, or an experiential event created especially to deliver something truly outstanding that connects with your customers. Judges will be looking for customer experiences that really stand out in an already highly competitive landscape. What makes this different and how has it captured the imagination and support of your customers? This category will be split in two: for retailers and for shopping malls to ensure that we recognise all great initiatives to delivering amazing customer experiences. How did you measure the initiative? What indicators did you use to ensure the success?

 

 

NOMINATED CATEGORIES

This award is not open to entries, instead nominations come from our expert judging panel, with the winners being chosen by the Grand Jury.

Retailer of the Year

The Retailer of the Year is the premier award in the World Retail Awards. It recognises the retailer the Grand Jury believes to be a truly world-class operator that can be held-up to be best-in-class across a number of important areas. With retailing becoming ever more complex and demanding, the Retailer of the Year will demonstrate that it is not only delivering exceptional financial performance and sales growth, but will also reflect the changes that are taking place across the industry and around the world. To be an outstanding retailer today, this business will be able to show how it has adapted to the realities of the digital world by transforming its approach to retailing and the way that it is managing for the future. Revenue and profit growth over the last 4 years will be reviewed. If it has international operations, the judges will need to see that it is also executing this to the highest standards. Above all, this will be a retailer that should be setting new standards for the whole industry to admire.

 

 

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