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WORLD RETAIL AWARDS 2020

The World Retail Awards, now entering their 14th year, aim to put a spotlight on the many examples of innovation, creativity and world-class retailing that can be found right across the retail industry. At a time of enormous change, all these qualities are having to be taken to an even higher-level in order to meet the needs of today’s consumers. This year’s Awards categories have been fully updated and reviewed in order to ensure that we recognise and reward all of the key areas that matter most to retailers in today’s market. We know from previous winners and finalists that this recognition serves as a powerful boost for morale within the business and also can be used effectively in external communications with stakeholders, suppliers and customers.

The award entries will all be reviewed by panels of expert judges who are specialists in each of the areas covered by the categories with the winners selected by the Grand Jury. Grand Jury members are all retail leaders from across the different sectors, channels and geographies that reflect retailing today.

As part of the World Retail Awards, you have the option to enter the AVIXA AV Xperience Awards if you are entering the Store Design and Customer Experience Awards. Further information regarding the awards are provided on the entry form. 

 

ENTRY CATEGORIES

2020’s OUTSTANDING STORE DESIGN <1200sqm

With retailers recognising that the store needs to increasingly serve as a flagship, this category is looking to find the world's outstanding new store designs. Open to all retail sectors and store sizes that have opened in the last 12 months, successful entries will demonstrate that the design is delivering a real customer experience, enhancing the retail brand while proving to be a truly innovative and commercial success. And in this omnichannel world, it is increasingly important for new store design to embrace technology that enhances the shopping experience and also helps form a bridge with the brand’s online proposition. Judges will also be looking for evidence of commercial success and customer acceptance.

Eligible to enter the AVIXA AV Xperience Awards - further information provided on the entry form.

 

2020’s OUTSTANDING STORE DESIGN >1200sqm

With retailers recognising that the store needs to increasingly serve as a flagship, this category is looking to find the world's outstanding new store designs. Open to all retail sectors and store sizes that have opened in the last 12 months, successful entries will demonstrate that the design is delivering a real customer experience, enhancing the retail brand while proving to be a truly innovative and commercial success. And in this omnichannel world, it is increasingly important for new store design to embrace technology that enhances the shopping experience and also helps form a bridge with the brand’s online proposition. Judges will also be looking for evidence of commercial success and customer acceptance.

Eligible to enter the AVIXA AV Xperience Awards - further information provided on the entry form.

 

BEST INTEGRATED MARKETING CAMPAIGN OF THE YEAR

To achieve a successful marketing campaign in today’s fragmented media market is increasingly challenging. A retail marketing campaign demands consistency of message but in turn this has to be mindful of the requirements of the different media channels. This new category highlights those marketing or advertising campaigns undertaken by retailers that can demonstrate a highly creative and innovative approach that uses multiple channels in the most effective way that delivers a fully integrated campaign with demonstrable results.

 

RETAIL EMPLOYER INITIATIVE OF THE YEAR

NEW

Retail is a large-scale employer, in some regions one of the most significant contributors to GDP. It requires a range of skills with an increasing demand for highly skilled and experienced digital personnel as well as customer serviced focussed team members plus a range of skills in merchandise, marketing and infrastructure build. The competitiveness to recruit and retain the very best people is growing ever tougher. This means that retailers have to place an even great emphasis on their people across the entire business from the way they are attracted to the company and then in meeting their career aspirations. Retailers have to be at the forefront of the most advanced policies in human resources. This important category looks to recognise those retailers that are truly outstanding in their approach to the most important asset – people. If you believe you have introduced an initiative in the last year that enhances your standing as a place to work, if you have introduced a new policy or program to build retention or if you believe you have been at the forefront of a new initiative that drives employee satisfaction, we want to hear about it. Please tell us the story that enhanced your standing as a great place to work

 

RETAIL START-UP OF THE YEAR

Retailing has always been driven by the entrepreneurial spirit which has seen new businesses launch each year, many of which have gone on to become massive international or national businesses. But with the industry entering a new digitally-driven era, we are seeing a new generation of retail businesses being launched. Many are online-only and some are operating across channels including physical space. This new category looks to recognise the dynamism and creativity of retailing and the new entrepreneurs within it. We are looking for great new retail start-ups who have been trading for up to five years and can already demonstrate that they have a scale-able, sustainable business that is helping reinvent or reshape a category and is serving today’s consumers in new and compelling ways.
Sales, profit and total shareholder return figures combined with performance to internal budgets are vital pre-requisites in this award. Please let the judges adjudicate on your financial returns and your growth numbers. If required, the judges will sign a Non-Disclosure Agreement.

 

SUSTAINABLE RETAILING INITIATIVE OF THE YEAR sponsored by Chargeurs*PCC Fashion Technologies

NEW

The retail industry is increasingly aware of its environmental responsibilities and it is clear that consumer and legislative pressure is also building that could force businesses and manufacturers to take dramatic steps to improve sustainability. The World Retail Awards have always recognised the role of Responsible Retailing but for 2020 we are launching this new category to focus on the genuine innovations and strategic solutions being developed by retailers that are starting to deliver positive and significant environmental and or social gains and improvements. The judges will be looking for a game-changing innovation or initiative be it strategic or a unique technologically-led solution that can demonstrate that they are leading to environmental improvements such as in the area of emissions, consumption of natural resources, a focus on waste and recycling and which may also have people benefits either within your business, your product sourcing and manufacturing and/or your customers.

 

THE RETAIL TECHNOLOGY GAME-CHANGER

Retailing is embracing rapid transformation as it remodels itself for the digital age. Every aspect of retailing is changing from the supply chain to the multiple selling channels, payments and the final delivery of products to customers. The common factor in all areas of change is the development of new technology solutions that are helping drive efficiency, innovation and sometimes a revolutionary new approach. This new category is looking to recognise the technology start-ups that are inventing new solutions for the retail industry that will impress the judges for the way that they have developed a new approach to an existing retail process that helps the business and ultimately creates a better experience for customers and employees. The award is open to start-ups of no more than three years old and is for one technology solution only.

 

RETAIL TRANSFORMATION AND RE-INVENTION AWARD

Retailing is facing unprecedented external and industry change, driven-on by new digital technologies which are being adopted by consumers and which in turn is changing existing business models. This award therefore recognises those retailers who the judges believe have most successfully re-engineered and re-energised their business to be fit-for-purpose in this new digital, High Velocity Retail age and who look set to deliver sustainable growth. Through a focussed strategy that is seeing a reorganisation of the business, perhaps even the business model, the leadership and culture, embracing of partnerships and collaboration, the deployment of the best technologies and a clear focus on the customer, these retailers are now highly relevant to their consumers and to their retail sector. Given that transformation or turnaround does not happen over just 12 months, companies should submit supporting evidence and material for the last 4 years to show the transition of the business.

 

BEST CUSTOMER EXPERIENCE INITIATIVE - RETAILER

How can retailers gain that all-important competitive edge when the battle over original product or best prices grows ever harder? Increasingly, that edge is being delivered by great customer experiences that deliver to a retailer’s brand positioning or sets them apart from the competition through its originality and appeal. We are seeing examples of this from both offline and online retailers. From Alibaba’s Singles Day to the 2017 category winner, Tommy Hilfiger’s Tommy’s Pier. This award category is therefore looking for examples of outstanding customer experience that are being delivered by a retailer. It could be an amazing customer experience delivered in store, or an experiential event created especially to deliver something truly outstanding that connects with your customers. Judges will be looking for customer experiences that really stand out in an already highly competitive landscape. What makes this different and how has it captured the imagination and support of your customers? This category will be split in two: for retailers and for shopping malls to ensure that we recognise all great initiatives to delivering amazing customer experiences. How did you measure the initiative? What indicators did you use to ensure the success?

 

Eligible to enter the AVIXA AV Xperience Awards - further information provided on the entry form.

 

BEST CUSTOMER EXPERIENCE INITIATIVE - SHOPPING MALL OWNERS

How can retailers gain that all-important competitive edge when the battle over original product or best prices grows ever harder? Increasingly, that edge is being delivered by great customer experiences that deliver to a retailer’s brand positioning or sets them apart from the competition through its originality and appeal. We are seeing examples of this from both offline and online retailers. From Alibaba’s Singles Day to the 2017 category winner, Tommy Hilfiger’s Tommy’s Pier. This award category is therefore looking for examples of outstanding customer experience that are being delivered by a retailer. It could be an amazing customer experience delivered in store, or an experiential event created especially to deliver something truly outstanding that connects with your customers. Judges will be looking for customer experiences that really stand out in an already highly competitive landscape. What makes this different and how has it captured the imagination and support of your customers? This category will be split in two: for retailers and for shopping malls to ensure that we recognise all great initiatives to delivering amazing customer experiences. How did you measure the initiative? What indicators did you use to ensure the success?

Eligible to enter the AVIXA AV Xperience Awards - further information provided on the entry form.

 

NOMINATED CATEGORIES

These awards are not open to entries, instead nominations come from our expert judging panel, with the winners being chosen by the Grand Jury.

Retailer of the Year - Sponsored by IBM

The Retailer of the Year is the premier award in the World Retail Awards. It recognises the retailer the Grand Jury believes to be a truly world-class operator that can be held-up to be best-in-class across a number of important areas. With retailing becoming ever more complex and demanding, the Retailer of the Year will demonstrate that it is not only delivering exceptional financial performance and sales growth, but will also reflect the changes that are taking place across the industry and around the world. To be an outstanding retailer today, this business will be able to show how it has adapted to the realities of the digital world by transforming its approach to retailing and the way that it is managing for the future. Revenue and profit growth over the last 4 years will be reviewed. If it has international operations, the judges will need to see that it is also executing this to the highest standards. Above all, this will be a retailer that should be setting new standards for the whole industry to admire.

The Isidoro Alvarez Award for Outstanding Leadership – sponsored by El Corte Ingles

In 2018, the World Retail Congress launched a very special new award in the name of the legendary former Chairman of El Corte Ingles who built the retailer to become the biggest in Spain. This award was inaugurated to recognise individuals who have made an outstanding contribution to retailing over their careers in the industry and who have the undoubted qualities of outstanding leadership. The award was first presented in Madrid where the Congress was hosted in 2018. Given the Congress’s strong links with Spain, having been launched in Barcelona in 2007 and then located again in 2008-9, the Congress was delighted when the daughters of Isidoro Álvarez, the former Chairman of El Corte Inglés, offered to endorse and support this important award in their father’s memory.

Woman of the Year award

The World Retail Congress launched the International Women in Retail Group in 2015 to recognise the achievements of women across the retail industry. To build on the success of this group, the Woman of the Year award was launched in 2017 with Zyda Rylands, the CEO of Woolworths South Africa winning the inaugural award. This very special award, selected by a panel of senior women retail executives, will go to the woman who they believe embodies outstanding qualities of retail skill, resilience, strength, ambition and willingness to battle through whatever challenges and adversity they have had to face in order to be a role model to others and of course, very successful at what they do.

 

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