Nisreen Shocair

Industry expert

 Nisreen Shocair

Nisreen Shocair

TSC Trade , CEO

Nisreen Shocair has been the President of Virgin Megastore for the Middle East (VM), a division of Azadea Group Holding, since 2006. She has held positions at Sony Music, Bertelsmann AG, Hearst Entertainment and most recently Virgin Megastore ME. Nisreen was awarded Female CEO of the Year by CEO Middle East in 2011 and Businesswoman of the Year by Women in Leadership in 2011. She was on the 100 Most Powerful Arab Women’s list three years in a row by Arabian Woman magazine and was also listed amongst the top 100 most Powerful Arab Women in 2014 and 15 by Forbes Middle East. She was also a winner during the 2014 Blue Ocean Retail Brilliance Awards. Nisreen is on the advisory board of several digital and environmental start-ups. 

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