2020 category sponsor
Born in Madrid, Spain in 1880, Tendam is one of the Global leading fashion companies in specialty apparel retail. It is made up of four own brands: Cortefiel, Springfield, women'secret, and Pedro del Hierro and an outlet chain: Fifty Factory. Tendam operates through 2,000 stores in more than 80 countries, of which 1,166 are directly operated by the group.
With total turnover of €1.13 billion in 2016 the Group is managed at main headquarters in Spain. Each brand has its own design team and commercial management structure. They share the administration, finance, IT, real estate expansion, supply chain and human resource divisions, as well as other corporate functions, based at the Madrid central office.
The Group has a network of international buying offices in Spain, Hong Kong and India. Distribution is centralized at the logistics platform near Madrid, backed up by an additional centre in Hong Kong, supplying both the Group’s own stores and franchises. The brands multi format growth strategy has been further reinforced through international expansion all over the world and the development of the digital channels and platforms.